Don McKneely was engaged in the community newspaper business when he recognized a glaring need for a one-stop media source covering the entrepreneurial development occurring within all ethnic and underserved communities in America. Determined to be the editorial voice for these minority communities, McKneely launched the magazine Minority Business News USA (MBN USA) in 1988. At its founding, MBN USA was a solo venture with McKneely attending all of the minority business-related events, researching and composing stories, shooting photos, selling advertising, and distributing the magazine to vendors.
From the start, McKneely has stressed the mission of MBN USA to "always focus on relationships" and "articulate the value of minority business and diverse markets." This strategy opened up partnerships with business communities and corporations alike. A quarter of a century later, MBN USA is now "America's #1 magazine about minority business and supplier diversity," and has spawned the sister publications Women's Enterprise, Asian Business News and American Indian Business News.
McKneely's passionate belief in the power of leveraging astute partnerships to infuse diversity in suppliers for small, medium and large-scale businesses alike led him to co-found the non-profit Billion Dollar Roundtable (BDR). BDR unites large corporations who spend a minimum of a billion dollars per year with minority suppliers, and aspires to inform on the best strategies to create sustainable partnerships between minority-owned businesses and the rest of corporate America.