Vera Moore

Vera Moore
Vera Moore

President & CEO
Vera Moore Cosmetics

Vera Moore has been a trailblazer in vision and innovation, community involvement, and inspiration, breaking down barriers, meeting needs, leadership and empowering women.

One of the first black actresses on the NBC soap opera “Another World,” she soon realized the void in the market for quality products geared to women of color — specifically, a natural looking foundation. This gave birth to Vera Moore Cosmetics. Her journey has led to national recognition on the coverageinBlack Enterprise Magazine, Network Journal’s 25 Influential Black Women in Business, Networking Women, People Magazine, Essence Magazine, UpscaleMagazine and the Wall Street Journal. She received the Success Stories Award from Volvo Cars of North America, and has hosted her own half-hour radio segment “Skin Deep & Moore” on WWRL Radio.Her Broadway show appearances include the Tony Award winning Broadway Musical “Purlie Victorious,” “A Teaspoon Every Four Hours,”“Jackie Mason,” and Scott Joplin’s “Opera Treemonisha.”

Vera is an active participant in the community and in several organizations. She is a coveted motivational speaker, addressing such groups as the National Minority Business Council Conference,the Black Enterprise Entrepreneurial Conference, the Women’s Power Summit, Urban Economic Council presented by the White House Business Council, the White House Council on Women and Girls, the U.S. Small Business Administration, and the Essence Festival. She is a board member of the New York Women’s Chamber of Commerce.As a passionate advocate for women owned businesses, Vera continues to strive to knock down barriers that impede their growth by leveling the playing field. In 1982, Vera broke the color barrier when her company became thefirst black-owned business to set up shop in the 50-year history at the prestigious Green Acres Mall Valley Stream, Long Island, N.Y.

Numerous publications, includingWomen’s Wear Dailyannounced her partnership with Duane Reade/Walgreens, making her the first black vendorin their upscale high-end department known as the “LOOK boutique.”