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Hector V. Barreto, Sr.

U.S. Hispanic Chamber of Commerce

Hector Barreto was born in Mexico City, Mexico in 1935 and grew up in Guadalajara. His American journey began in 1958 when he moved to west central Missouri. Life is seldom easy for new immigrants and Hector Barreto's was no exception. After a series of hard and backbreaking jobs, he decided to do what many Americans dream of doing: be his own boss.

With the help of his wife Mary Louise, he started his first enterprise, a restaurant serving Mexican food that grew into another. After that, came an import company, followed by a construction firm. This was a family affair where even the children of the Barreto home shared in the work.

In the 1970s, Hector Barreto would then turn to a new endeavor, joining forces with others to advance the opportunities of Hispanic entrepreneurs. That would lead to the formation by him and a few other pioneers of the Kansas City Hispanic Chamber of Commerce in 1978 and the United States Hispanic Chamber of Commerce (USHCC) in 1979.

Little by little, corporate America and the political establishment would begin to take notice. In the process Hector Barreto would also become a passionate voice for the growing Hispanic community of this nation.

Barreto became an advisor President Ronald Reagan and his successor George H.W. Bush. He also accepted appointments to various task forces, councils and advisory boards, including his appointment as president of the National Economic Development Agency.

Never forgetting where he started from, Hector Barreto would also be a tireless advocate for closer commercial ties between the Unites States and Mexico and also with all of Latin America. He understood full well the opportunities between business communities in the United States and those to the south. It was here where he devoted his efforts as he neared the end of his remarkable life.

For his accomplishments, Hector Barreto would be honored by many civic and business organizations. Among the most special was being named chairman emeritus of the USHCC as well as his induction into the Hall of Fame by the League of United Latin American Citizens.

Hector V. Barreto, Sr. passed away after a long illness on May 14, 2004. He is survived by his wife Mary Louise of 43 years, his children, Hector, Jr., Anna, Gloria, Rosa, Mary and 12 grandchildren.

Alfred E. Osborne

Interim Dean
UCLA Anderson School of Management

Alfred E. Osborne Jr. is responsible for development, alumni relations, placement and career initiatives, and executive education at the UCLA Anderson School of Management. Dr. Osborne is also the founder and faculty director of the highly acclaimed Harold & Pauline Price Center for Entrepreneurial Studies and an associate professor of Global Economics and Management in the UCLA Anderson School. The Price Center serves to organize all faculty research and student activities and curricula related to the study of entrepreneurship and new business development in the UCLA Anderson School. Dr. Osborne also serves as faculty director of the Head Start/Johnson & Johnson Management Fellows Program conducted at UCLA.

Dr. Osborne was educated at Stanford University where he earned a Bachelor of Science in electrical engineering, an MBA in finance, a Master of Arts in economics and a Ph.D. in business economics. His research and teaching career include administrative duties at UCLA as an assistant dean, associate dean, and director of the MBA program as well as two years at the Securities and Exchange Commission in Washington, D.C. while an Economic Fellow at the Brookings Institution. In addition to his responsibilities at UCLA, Dr. Osborne is currently a director of Kaiser Aluminum, EMAK Worldwide, Wedbush, Inc. and First Pacific Advisors, LLC.

Dr. Osborne remains active in the entrepreneurial and venture development community, has served on the editorial boards of several scholarly journals, consults with growing companies on business and economic matters and is an occasional expert witness in business litigation. He is also the first recipient of the Richard J. Riordan Spirit of Entrepreneurship Award and is a recipient of the 3rd annual BridgeGate 20 Awards, which recognize contributions to the high technology community in Southern California. In 2004, the faculty of the UCLA Anderson School presented him with the 2004 La Force Award for exemplary service and leadership to the Anderson community. In 2006, he was recognized by MBN USA magazine as one of the 100 most influential men impacting supplier diversity in America. In October 2007, Dr. Osborne was honored to receive the Annual Leadership Award presented by the Southern California Minority Business Development Council, Inc., for his vision, leadership, and distinguished contributions to small and minority-owned businesses.

Kellogg School

J. L. Kellogg Graduate School of Management at Northwestern University, program
sponsored by NMSDC

Entrepreneurs know that succeeding in business is analogous to combat. Lose the competitive fight, and you lose the business.

The Advanced Management Education Program, a joint executive education program of the National Minority Supplier Development Council and the J.L. Kellogg Graduate School of Management at Northwestern University, is in the business of preparing minority business owners for the management and leadership battle that confronts them.

The program, held each June at the university's Evanston, Ill/ campus, provides chief executives and owners of established and expansion-oriented minority- and women-owned enterprises tools and skill sets to achieve and sustain accelerated growth. Up to 45 participants are invited to attend the four-day program each year. The NMSDC's intrinsic knowledge of minority supplier development and the Kellogg School's cutting-edge delivery of executive education drive the execution of the program -- acknowledged as a 2007 inductee into the Minority Business Hall of Fame.

"We are preparing them for economic combat," said Steven Sims, NMSDC vice president, who helped design and launch the program 11 years ago. "We focus specifically on them accelerating their growth and their ability to compete in the modern marketplace."

Dipak C. Jain, Kellogg School dean and a professor of entrepreneurial studies and marketing, said the Kellogg School's mission is to produce responsible, global business leaders. "A very important part of that leadership development is to make sure we look at diversity at all levels," Jain said.

The campus setting allows entrepreneurs a fresh perspective for focused classroom study - most importantly away from their workplaces.

"They are exposed to some of the 'beautiful minds' in the Kellogg School. They get to network with others who enter the program. They are exposed to new thoughts and new ways of thinking. When you take time off from your day-to-day work and you come to a new setting, it makes you think differently," Jain said.

Sims said the program aims to provide an intense learning environment.

"It's not for the faint or the weary -- and yet it is not overwhelming. The reality is some of our participants haven't been in school for a while. Some come in a little anxious about what that means, but we allay their concerns quickly and assure them that the focus is on their development.," Sims said.

The curriculum uses interactive, team-based study and is custom tailored to the needs of that class by surveying the class and structuring the course content accordingly. Specific program objectives include assisting MBEs to develop growth-oriented strategies that identify profitable new business opportunities; understand the links between business strategy and successful marketing; improve leadership and management skills and implement a company and self-assessment process; and understand the latest socio-economic, corporate and public policy trends.

Participating businesses are at least three years old, with annual sales of more than $3 million for manufacturing and distribution firms and $1 million for service firms. Firms must also be endorsed by an NMSDC National Corporate Member to be considered for admission.

Jain, whose areas of research include high-tech product marketing, market segmentation and competitive market structure analysis, cross-cultural issues in global product diffusion, and forecasting models, said the joint program fits the school's philosophy to be proactive quest to produce leaders from all diverse backgrounds.

"We have always believed in alliances and partnerships. We believe it is very difficult for anyone alone to do things. If you have the right partners to help you, then the effect of the joint partnership can produce bigger and greater results," Jain said of the program.

Sims said his interaction with program participants reinforces that "it's an exciting time to be a minority business owner."

"We now are in an age where we have an obligation to make sure our minority businesses are prepared to compete both domestically and internationally.They are better positioned today more than they have ever been to be a complement and a driving force in the new global economy," Sims said.

Raul Yzaguirre

Former President and CEO
Council of La Raza

Raul Yzaguirre, the former head of the National Council of La Raza, the nation's largest Hispanic civil rights and advocacy organization, has worked tirelessly during a distinguished career to improve opportunities for Hispanic Americans.

Yzaguirre served as president and CEO from 1974 to 2004, when he moved to Arizona State University in Tempe to be Presidential Professor of Practice in Community Development and Civil Rights, focused on establishing a center for community development, education and academic scholarship.

Through a network of 300 affiliated community-based organizations, La Raza under Yzaguirre's leadership reached millions of Hispanics each year throughout the United States and Puerto Rico. La Raza focused on five primary areas of Hispanic life -- assets/investments, civil rights/immigration, education, employment and economic status, and health -- conducting applied research, policy analysis and advocacy.

In the area of Hispanic business, Yzaguirre and La Raza joined with other leading Hispanics to create economic opportunities Hispanic business people. Noteworthy was the New America Alliance, which he co-founded with Henry Cisneros, a former U.S. Secretary of Housing and Urban Development. The NAA was launched in 1999 to help Latinos penetrate the highest levels of leadership in corporate America, government and finance.

Yzaguirre has received many honors for his work. In 1979, he was the first Hispanic to receive a Rockefeller Public Service Award for Outstanding Public Service from the Trustees of Princeton University. From 1989 to 1990, he served as one of the first Hispanic Fellows of the Institute of Politics at the John F. Kennedy School of Government at Harvard University. In 1993, Yzaguirre received the Order of the Aztec Eagle, the highest honor given by the government of Mexico to non-citizens. He has served on the board of directors of numerous organizations, including Sears, Educate Inc., United Way of America and AARP Services.

Maynard H. Jackson

Jackson Hospitality
Former Mayor, City of Atlanta

The late Maynard H. Jackson served as mayor of the city of Atlanta from 1974 to 1982 and from 1990 to 1994. Jackson earned a reputation as a major figure in the economic vitality of the southern city.

Among his mayoral accomplishments, Jackson positioned Atlanta as an international center for business and travel, pursued major construction initiatives for mass transit, managed innovative arts projects, created record-setting numbers of new jobs, improved the city's bond ratings and pushed successful non-quota affirmative action and equal opportunity programs. Jackson's leadership in the $450 million expansion of Hartsfield Atlanta International Airport became a key economic driver in the Southeast.

In 1974, at the onset of the airport expansion, Jackson boldly announced that 25 percent of all contracts for the project be set aside for minority-owned firms. That prompted an outcry. Opponents tried stop the project from continuing, but Jackson prevailed and moved forward with a modified plan along with a commitment from corporations to enter partnerships with minority-owned firms. Jackson's leadership positioned Atlanta as a leading U.S. hub for minority business. He also played a major leadership role in Atlanta winning the bid for 1996 Centennial Olympic Games. Jackson was credited with establishing a national model for creating access to contracts for black businesses.

Following his public service, Jackson founded Jackmont Hospitality Inc., a full service foodservice company, with his daughter Brooke Jackson Edmond and another partner. In addition to serving as Jackmont's chairman, Jackson headed Jackson Securities LLC.

Jackson was a 23-year trustee of Morehouse College and former board member of several key organizations, including the Georgia Chamber of Commerce, The Atlanta Regional Commission and the National Council of the United Nations Association-USA. He was national board member of the NAACP and corporate board member of Fannie Mae, ICF Kaiser International,, Bingwa Software, and Real Inc.

Jackson died unexpectedly on June 23, 2003.

James O’Neal

Former President and CEO
Frito-Lay International

James O'Neal, the retired former president and chief executive officer of Frito-Lay International, has seen the growth of the supplier movement from the ground up.

Since the 1960s, O'Neal was a standard-bearer at Frito-Lay who believed not in supplier diversity for its own sake, but that diversity and inclusion could provide his company a competitive advantage to help drive business results. Simply, collaborating with minority-owned and women-owned suppliers served to help Frito-Lay build a world-class supplier base to keep it competitive.

As much as he has been personally responsible for driving U.S. supplier diversity efforts, O'Neal, a 2007 inductee into the Minority Business Hall of Fame, will reiterate time and again that inclusion is not based on benevolence but competitiveness.

"You have to learn to compete whoever it is. You have to provide some service to some company in such a way that you differentiate that from others. You do it faster, quicker, cheaper. You don't want to get handouts because they'll just put you in a corner and it will be a form of corporate welfare," O'Neal said in an interview.

Frito-Lay formally launched its supplier diversity program in 1983 with O'Neal taking the lead in his role as a senior vice president at the company, leading him to embark on an odyssey in which he would become one of the nation's leading advocates for supplier diversity.

In 1983, O'Neal's involvement was sought to help advance the fledgling Dallas Regional Minority Purchasing Council, a precursor to the vaulted Dallas Fort Worth Minority Business Council. The endeavor was akin to a "field of dreams," O'Neal said of the effort to get the council off the ground.

The council was a lone wolf with an office housed in a dusty warehouse with little support and momentum or membership in the National Minority Supplier Development Council. "There was a desk, one coffee maker and a copier that was broken," O'Neal recalled.

To get the council moving, O'Neal was asked to do a strategic plan. He flew board members to Frito-Lay in Austin where they spent a couple of days forging the council's future. The approach, O'Neal said, was to attract support by feigning success. "We said we can't do this one step at a time. We have to act like we are successful. We said build it and they will come. We hired a full-time executive director, clerical people and got fully equipped office in high rise," according to O'Neal.

The plan worked. Four years later, the council's membership quadrupled the membership and having joined the NMSDC was named council of the year. Along the way, O'Neal and others were invited to London for presentation to Prince Charles and activities at the U.S. embassy. It created a novel construction assistance center and hosted the national NMSDC convention in 1988. "We went from a folded up chair and a broken copier to become the finest council in the United States," O'Neal said.

O'Neal also had a hand in the growth of the NMSDC, serving on the board of directors as chairman of the executive committee. During that time, the organization, over reliant on government funding and having failing credibility with local councils, was struggling. O'Neal said led the formation of a search committee to select a new leaders - who turned out to be Harriet R. Michel, still the organization's president.

"Harriet took the organization to what it is now and they've done an extremely good job," O'Neal said.

O'Neal recalls fondly his work in supplier diversity. He traveled the country advocating for inclusion. One long but invigorating day in 1988 was spent in Charlotte, NC, with then presidential candidate Jesse Jackson. O'Neal toured a poultry processing plant with Jackson and his entourage to discuss supplier diversity, followed by a large contingent of national media. Jackson even promised O'Neal he would tap him as his secretary of Commerce if he won the presidential bid.

"He's a remarkable guy. It was a long day, but it was an exciting day," O'Neal recalled.

Part of O'Neal's legacy is a Frito-Lay supplier diversity program, now part of the PepsiCo. family. Over 20 years, Frito-Lay's efforts remain vibrant, accounting for more than $2.1 billion in spend with minority and women-owned entrepreneurs.

Chief Philip Martin

Tribal Chief
Mississippi Band of Choctaw Nation

Chief Philip Martin has a more than 45-year record of service and leadership in the Choctaw Nation tribal government, including serving from 1979 to 2007 as Tribal Chief of the Mississippi Band of Choctaw Indians, a federally-recognized American Indian tribe of 9,100 enrolled members living on or near 35,000 acres of reservation land in east central Mississippi. Miko Beasley Denson was sworn in July 10 as the third Chief of the Tribe since adoption of its modern Constitution to succeed Martin.

During his 28-year tenure as Chief, Martin made economic development a Choctaw Nation priority, leading a once impoverished constituency with an unemployment rate as high as 75 percent unemployment into a base for prosperous business activity that included auto-parts manufacturing, a casino and printing plant. Before Martin, the majority of Choctaw housing was designated as substandard, children largely stopped going to school at the 6th grade and life expectancy barely topped 50 years old.

The reservation became a key source of employment for Choctaws. More than 9,000 full-time jobs were created on the reservation under Martin - placing the Tribe in the unique position as the largest employer in east central Mississippi and among the three largest employers in the State. Martin advocated the reservation as an enterprise zone, drawing in financial resources and business incentives.

Under his watch, Martin created enterprises that produced goods for industry titans as diverse as General Motors, Ford, Chrysler and McDonnell-Douglas and AT&T, Xerox, Westinghouse and Navistar. One of the reservation's major auto plants opened in 1979 and assembled automotive wire harnesses for General Motors.

Martin also saw to it that the reservation would focus on self-sufficiency. It manages its own reservation government and operates elementary, middle and high school, as well as a hospital and community clinics and water, sewer and waste-disposal systems.

Dr. Timothy M. Bates

Wayne State University

Timothy Bates, an authority on minority business development and entrepreneurship, formerly served in a joint appointment as professor of economics and professor of labor and urban affairs at Wayne State University in the College of Urban, Labor and Metropolitan Affairs.

Bates has written several landmark books on minority business, including Race, Upward Mobility and Self-Employment and Banking on Black Enterprise (now in its fifth printing). Recent shorter monographs include Evaluating the Performance of the Minority-Oriented Venture Capital Industry and Venture-Capital Investments in Minority Businesses.

He earned doctoral and master's degrees in economics from the University of Wisconsin and a bachelor's degree in economic history from the University of Illinois. He chaired the economics department at the University of Vermont and served as chairman of the urban policy analysis graduate program at the New School for Social Research in New York City. Bates has also held short-term appointments at the University of North Carolina, Chapel Hill, and Woodrow Wilson International Center for Scholars.

Often sought out by national media for expert comment, Bates has been published in numerous journals including the recent article, “Utilizing Affirmative Action in Public-Sector Procurement as a Local Economic Development Strategy” for Economic Development Quarterly, and a forthcoming article titled, “Alleviating the Financial Capital Barriers Impeding Business Development in Inner Cities,” for the Journal of the American Planning Association.

Bates was elected to membership at the Academy of Scholars, Wayne State, in 2002, and has received research grants from such agencies and organizations as the Ewing Marion Kauffman Foundation; U.S. Department of Justice, Civil Rights Division; the U.S. Small Business Administration; the Chicago Transit Authority; the State of New York and the Ford Foundation.

He is a consultant to many government agencies including the U.S. Department of Justice, Chicago Public Schools, the White House Conference on Small Business and the Governor's Commission on Discrimination in Public Procurement, State of New Jersey. He is a member of the Scholars Network, Joint Center for Political and Economic Studies; Minority Enterprise Development Advisory Council for the U.S. Secretary of Commerce; and the President's Task Force on Small Business.

Jose “Joe” Arriola

Former Chairman and CEO
Avanti Press

The leadership and vision of Jose “Joe” Arriola from 1972 to 2001 made Avanti Press one of the most successful printing and graphic arts firms in the country. Based in Miami, the company specialized in high-end catalog and annual report graphic design, photography, production, printing and distribution. In 1993, Avanti Press acquired Case-Hoyt Corp. of Rochester, N.Y., one of the nation’s oldest and most prestigious printing companies. Prior to the company’s sale to the St. Ives Group in 2001, Arriola’s company had over 1,500 employees and over $140 million in revenue.

Avanti was regarded as an industry leader, receiving numerous awards from the Printing Industries Association of America, Supplier of the Year of both Ford Motor Company and Verizon and recognized as the Minority Supplier of the Year by the National Minority Supplier Development Council. Arriola received the Benjamin Franklin Award by the Printing Industries of America and was inducted into the Printing Hall of Fame at the Rochester Institute of Technology.

Arriola has long been involved in service and civic programs in Miami-Dade. In 2002, he was asked by Mayor Manny Diaz to serve as the city manager for the City of Miami. Arriola accepted the position, working for $1 per year and was instrumental in the economic rebirth of the city of Miami. He served in the position from 2003 to 2006. 

In 2007, Arriola accepted a one-year assignment to serve as CEO for Grupo Pullmantur in Madrid, Spain — a subsidiary of Royal Caribbean Cruise Line, the largest tour operator and cruise line in Spain. Arriola led a reorganization effort, putting in place a Madrid-based executive management team and consolidated worldwide agreements with business partners in Europe, Mexico and Brazil.
He has served as trustee, officer and volunteer for more than two dozen local and national civic organizations, including Our Kids Foundation, the Public Health Trust, Goodwill Industries, Camillus House, the Orange Bowl Committee, NMSDC, the State of Florida Governor’s Council of 100 and the United Way. Arriola also has been a strong advocate for education for many years, serving as an unpaid advisor and administrator to the Dade County Public School Board in 2002 and as a member of the University of Miami's Board of Trustees since 1993. He currently serves on the board of directors of the Perry Ellis Corporation, a publicly traded corporation.

Arriola was a supporter of Barack Obama’s 2004 U.S. Senate Campaign and an early supporter of Obama’s 2008 Presidential Campaign. He was as an active advocate for the President-elect Obama, serving as a speaking surrogate on Spanish language media for the Obama presidential campaign.

Arriola was born in Havana, Cuba, and moved to the United Sates in 1960. He and his wife, Lourdes, have been married for 41 years and have five children and two grandchildren. They reside in Coral Gables, Fla. Arriola continues his lifelong commitment to many civic programs and business initiatives.

Hollis Smith

Founding President and executive director
Southern California Regional Purchasing Councils
(now the Southern California Minority Business Development Council)

For close to 30 years, Hollis Smith interfaced with the Southern California corporate sector. As the founding president and executive director of the Southern California Regional Purchasing Councils (now the Southern California Minority Business Development Council), Mr. Smith provided the leadership that transformed the organization from a federally funded operation to a privately supported program, with an annual budget of more than $1 million. Under his 25-year leadership, the purchasing councils became one of California’s primary advocates for the development of the minority business community.

The overall success of the Southern California Councils was due to the development of sub-councils to serve and represent the various corporate communities by addressing their individual concerns and improving their interface with various minority businesses and associations.

In the early 1980s, Mr. Smith represented the National Minority Supplier Development Council in nine western states. In addition, as an executive director and senior staff member in the NMSDC network, Mr. Smith also served on its executive committee and its board of directors. 

Mr. Smith and the Southern California Councils, in conjunction with the Chicago Minority Business Council and staff, helped to reorganize and restructure NMSDC to be more compatible with the network of regional councils. In 1986, when the Southern California Councils hosted the NMSDC National Conference for the first time, Mr. Smith and the organizing committee developed a new model for hosting and conducting the NMSDC Annual Conference, which is still in use. 

Prior to helping establish the purchasing councils in Southern California, Mr. Smith was CEO for the Green Power Foundation, a nationwide program to help develop second-generation businesses. Previously he spent 18 years in the aerospace industry as a program manager, systems engineer and design engineer. 

Mr. Smith has volunteered for various groups, serving on boards or as an advisor to professional and community organizations. He is the recipient of numerous honors and awards.

Since retiring from the purchasing councils in 2000, Mr. Smith has continued volunteering for community sports groups, including the National Junior Tennis League, among others, in the city of Indio, Calif., where he now resides.

Mr. Smith is a graduate of Tennessee State University and has completed various graduate studies at San Diego State College, California State University, the University of California and Dartmouth College.