Lynne Choy Uyeda

Lynne Choy Uyeda
Lynne Choy Uyeda

Asian Business Owners Association

In 1976, as an advocate for equity, along with other minority business organizations, such as the Black Business Association and the Latin Business Association, Lynne Choy Uyeda partnered with Dale Fukamaki to encourage eight Asian business owners to form the Asian Business Owners Association (ABA). Ms. Uyeda was elected president in 1988 and served two terms. Now in its 35th year, the ABA is a network of Asian Business throughout the state of California.

In 1984 Ms. Uyeda founded Lynne Choy Uyeda & Associates, the first marketing and public relations firm that developed strategic programs targeting the growing population of Asian-speaking consumers living in the United States. The firm was based in Los Angeles with offices in San Francisco. The firm’s clients were major corporations and government agencies. In 1995 she added a full-service video production company called Vision Works.

Ms. Uyeda founded the Federation of Minority Business Associations (FMBA). The goal of the federation was to encourage the myriad of minority business organizations to share information and to speak with one common voice on behalf of all minority business owners. The main objective of her presidency was to grow this organization by increasing its membership and its impact in the larger community. A special bond was formed among all the presidents and their representatives during monthly meetings. Most importantly, the organizations’ members supported each other’s events. FMBA became the united voice of all minority business owners and was considered southern California’s “one-stop” information source by the public and private sectors on issues that mattered to the minority business community.

After retirement in 1998, Ms. Uyeda became a media consultant to the U. S Census Bureau for the 2000 Census. She was recalled to active duty for the 2010 Census. Ms. Uyeda’s last client was the U.S. Dept. of Commerce, Bureau of the Census. At the close of the Census 2010 campaign, she retired once again.

She has turned a passon for family and personal history into a new business. Her firm, Linking Lives & Legacies, produces video documentaries for her clients and their families’ future generations. Ms. Uyeda is a member of the national and international Association of Personal Historians.

Ms. Uyeda has re-married, and moved to northern California’s Bay Area on the beautiful peninsula. She still manages short-term projects and travels with her husband, Henry Gin.