Jesús Chavarria

Jesús Chavarria
Jesús Chavarria

Hispanic Business Inc.

Jesus Chavarria, Ph.D, is CEO of Hispanic Business Inc., a diversified publishing, information services, and events firm based in Santa Barbara, California. The firm’s activities are uniformly dedicated to developing and publishing information sources focused on the U.S. Hispanic economy, with an emphasis on measuring and analyzing its business and professional activities, purchasing power and market presence.

The company’s research arm, HispanTelligence, was the first authoritative source to forecast that Hispanic purchasing power would reach $l trillion by 2010, a figure that current data trends confirm to be on track.

In particular, Mr. Chavarria is founding editor and publisher of Hispanic Business magazine, which celebrated its 25th anniversary in 2005 as the nation’s first and most recognized authority on the U.S. Hispanic enterprise sector and market. This publication reaches more than 1 million readers and logs expanding visitor traffic to its Web presence,, each month.

Mr. Chavarria has also consistently organized national events for networking, mentoring, and recognition. A few of these include the Hispanic Business Woman of The Year Awards, the EOY Awards, honoring outstanding Hispanic entrepreneurial activities, and the CEO Roundtable on Capital Markets. A related activity is, recognized as the nation’s leading minority e-recruitment services provider.

His many professional distinctions for pioneering the growth and recognition of Hispanic professionals nationwide include the Minority Business Success Award from the Institute for American Business and the Lifetime Achievement Award from the Association of Hispanic Advertising Agencies (AHAA). The Small Business Administration has named him Business Journalist of the Year in recognition of his work as a voice and mentor for Hispanic entrepreneurs, and the Multicultural Institute for Leadership has recognized him for his efforts on behalf of diversity.

Mr. Chavarria holds a Ph.D. in history from UCLA. He has taught at the University of Wisconsin and University of California, Santa Barbara, where among his other accomplishments, he founded the Chicano Studies Center and Program. Mr. Chavarria chaired the historic Task Force on Chicanos at the University of California (l976). He is the founder of the Hispanic Business College Fund, a scholarship granting organization, and a board member of the California Council of the Humanities.

He resides with his wife Bonnie and son Ari in Santa Barbara.