Rosa Santana

Rosa Santana
Rosa Santana

Chief Executive Officer
Integrated Human Capital

Rosa Santana is a staffing industry entrepreneur who began to make her mark as a staffing industry executive over 35 years ago. After representing the company that pioneered the trade, she went on to a senior executive role of a California-based staffing firm leading the company’s Southwestern U.S. territory.

Ms. Santana was later inspired to branch out on her own and launched the first of several companies. Integrated Human Capital, based in El Paso, Texas, caters to the needs of businesses, ranging frommedium-sized to Fortune 500 companies throughout the United States and Mexico, offering human capital solutions to help companies manage their workforce needs. Her other ventures include Workforce dé México, Diversa and Oveana. Ms. Santana, most recently was named as the first female Hispanic Direct Tier 1 supplier in Toyota’s history where her newest company, Forma Automotive, assembles truck beds for the Toyota Tacoma in San Antonio, Texas.

Ms. Santana takes great pride in serving her community and has held positions on numerous boards, including the U. S. Hispanic Chamber of Commerce, United Blood Services, University of Texas at El Paso Center for Research Entrepreneurship & Innovative Enterprises, San Antonio Hispanic Chamber of Commerce, United Way of San Antonio & Bexar County, Workforce Solutions Alamo, Southwest Minority Business Council and Women’s Business Council-Southwest.

Throughout her professional career, both in the corporate arena and as an entrepreneur, Ms. Santana has achieved numerous awards and recognition. Most recently, her group of companies was named as Minority Business Development Agency’s Minority Business Enterprise of the Year for El Paso. She has attained statewide and national recognition that includes Latina Entrepreneurial Excellence Award from the Austin Hispanic Chamber, Entrepreneurial Spirit of the Year Award from the El Paso Hispanic Chamber, Minority Business Enterprise of the Year Award, and was notably honored by Toyota and the U. S. Hispanic Chamber of Commerce as Hispanic Business Elite.

Rosa has attended the Minority Business Programs atthe Tuck School of Business at Dartmouth and the Kellogg School of Business at Northwestern University.